Public Relations Manager

Team: Digital Media, PR & Communications
Department: Clients & Markets
Location: UK – Edinburgh/Glasgow
Reports to: Head of Digital Media, PR & Communications / Senior PR Manager
Requisition no: 9336

Role Purpose

We are recruiting for a dynamic and creative Public Relations Manager to join the Digital Media, PR and Communications team in the UK, Ireland and Middle East (UKIME) region of the world's largest global law firm. 

The successful candidate will be a key member of the team, acting as the primary day-to-day contact between Dentons and the Scottish media, while supporting the Senior PR Manager in the daily operation of the UK-wide press office.

Primarily focused on media relations and social media, the Public Relations Manager will help lawyers and professionals generate ideas, pitches and material that delivers high profile coverage across the UK print, online and broadcast media. Working with colleagues from the broader Clients & Markets team, they will also help to develop integrated business development, marketing and PR campaigns aligned to the firm's strategic areas of priority.

While predominantly UK-facing, the Digital Media, PR & Communications team is responsible for media relations social media, awards and reputation management across the broader UKIME Region, and works closely with colleagues from across the global firm.

The position offers an exciting opportunity for an ambitious individual with experience of the Scottish market to develop their career at a premium international law firm.

Key Duties & Responsibilities

• Support day-to-day management of a UK press office that generates media coverage by proactively pitching firm news and responding to queries, while also positioning lawyers as expert media commentators in their areas of specialism. Build and maintain journalist relationships across the legal, sector trade and national media, and ensure the promotion of firm news, successes and culture over social media. The individual will have primary responsibility for working with lawyers from the Edinburgh and Glasgow offices to the raise the firm's profile in the Scottish market, though will also work closely with other team members to support all UK-wide activity.
• Secure high-quality media coverage for key firm announcements, sector expertise and client work.
• Draft, edit and distribute press releases, articles, media briefings and award submissions that contribute to the firm's overall business goals.
• Monitor news and trends to identify PR opportunities.
• Create high-quality, engaging, and informative content for various platforms including websites, blogs, social media and video/audio content hosting platforms.
• Work with the firm's lawyers and Clients & Markets colleagues to build a pipeline of co-ordinated campaigns across practices and sectors that raise Dentons' profile as a premium legal adviser in the print, broadcast and online media, as well as on social media.
• Involvement in the firm's awards submission programme that is the responsibility of the Digital Media, PR and Awards Specialist.
• Supports the Head of Digital Media, PR & Communications with respect to overall firmwide reputation management. 

Required experience, skills and knowledge

• Degree educated with 4+ years' B2B PR and media relations experience, either at agency or in house and ideally in the Scottish market;
• Experience of the legal and professional services sector desirable;
• Experience of developing productive media relationships;
• Conversant with all B2B digital and social media platforms and experience of creating engaging content for digital and social media;
• Track record of delivering successful media relations campaigns;
• Exceptional verbal and written ability, with an eye for a story and an understanding of how to generate both media interest and social media engagement;
• Experience of and passion for working on issues-based campaigns;
• Ability to manage multiple projects simultaneously and influence stakeholders;
• Ability to work well with others and adapt to changing requirements in a fluid and fast-paced environment.

Qualification Requirements of the Role

Degree level education or equivalent.

Firm Profile

Across more than 80 countries, Dentons helps you grow, protect, operate and finance your organisation by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com

Inclusion and Diversity

We are committed to building an inclusive culture here at Dentons where our people can thrive, regardless of their background or circumstance. As well as being the right thing to do, it makes good business sense too. A richness of backgrounds, experiences and perspectives helps us best serve our clients and the communities in which we operate. You can find out more about inclusion and diversity at Dentons here: Inclusion and Diversity.

Equal Opportunities

Dentons is committed to providing equal opportunities for all. We welcome applications from everyone including of any age, ethnicity, religion, sex, sexual orientation, gender identity, nationality, neurodiversity, disability, or with parental or caring responsibilities. We also offer flexible working hours.

During the application process, all applicants have the opportunity to tell us about any adjustments or support they require so they are able to perform at their best. Any information you share with us during the application process is treated in confidence.

If you have any questions about this or the role criteria, please email recruitment.matters@dentons.com. 

NO AGENCIES PLEASE

If you are interested in applying for this position, we welcome direct applications via our careers page, but if you have any questions beforehand, please email  recruitment.matters@dentons.com. Enquiries only please – applications will not be accepted via email.

Please note that we will not accept unsolicited CVs sent to the business, nor will we accept any associated terms of business.