Head of Marketing, Brand Development and Engagement

Department: Clients & Markets
Reports to: Director of Clients & Markets 
Direct Reports: Marketing, Brand Development and Engagement team
Location: London / Scotland 
Contract Type: Permanent
Hours: Full-Time

The Role

Dentons is at an exciting time in its strategy and a major focus on marketing and business development activity is seen as crucial to its success. This new role of Head of Marketing, Brand Development and Engagement has been created to support this, and the successful candidate will lead the firm’s marketing strategy, brand positioning, and client engagement initiatives. Working closely with the Director of Clients and Markets and as part of the department’s senior leadership team, this role is responsible for enhancing the firm’s reputation in the communities of client decision-makers that are our focus enhancing our market reputation for creativity and innovation in client engagement.

Responsibilities

Key Areas of Responsibility:  

• Develop and execute the firm’s marketing programme in alignment with our strategic objectives and growth targets.
• Lead brand development initiatives to strengthen the firm’s market position and reputation.
• Oversee client engagement programmes, including events, thought leadership, and digital campaigns.
• Manage and grow the marketing and engagement team, providing leadership, coaching and development.
• Monitor and analyse market trends, competitor activity, and client feedback to inform decisions.
• Ensure brand consistency and compliance across all external and internal communications.
• Oversee the production of relevant collateral.
• Manage relationships with external agencies and suppliers as required.
• Set and manage relevant marketing budgets, ensuring effective allocation of resources and ROI measurement.
• Report on marketing performance and engagement metrics to the Clients and Markets Director and other stakeholders.

Key Skills and Experience:

• Significant experience in a senior marketing role within a professional services environment, preferably legal or a consultancy/agency working in this space.
• Proven track record in brand development, marketing strategy, and client engagement.
• Strong leadership and team management skills.
• Excellent communication, influencing, and stakeholder management abilities.
• Commercially astute with a data-driven approach to marketing and engagement.
• Experience managing budgets and external suppliers.
• Degree or equivalent qualification in Marketing, Business, or a related field; CIM or similar professional accreditation desirable.

Personal attributes

• Creative thinker with a proactive, results-oriented approach and the empathy skills to drive engagement.
• Collaborative and able to work effectively across all levels of the firm.
• Strong attention to detail and commitment to quality.

Firm Profile

Across more than 80 countries, Dentons helps you grow, protect, operate and finance your organisation by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com

Inclusion and Diversity

We are committed to building an inclusive culture here at Dentons where our people can thrive, regardless of their background or circumstance. As well as being the right thing to do, it makes good business sense too. A richness of backgrounds, experiences and perspectives helps us best serve our clients and the communities in which we operate. You can find out more about inclusion and diversity at Dentons here: Inclusion and Diversity.

Equal Opportunities

Dentons is committed to providing equal opportunities for all. We welcome applications from everyone including of any age, ethnicity, religion, sex, sexual orientation, gender identity, nationality, neurodiversity, disability, or with parental or caring responsibilities. We also offer flexible working hours.

During the application process, all applicants have the opportunity to tell us about any adjustments or support they require so they are able to perform at their best. Any information you share with us during the application process is treated in confidence.

If you have any questions about this or the role criteria, please email recruitment.matters@dentons.com. 

NO AGENCIES PLEASE

If you are interested in applying for this position, we welcome direct applications via our careers page, but if you have any questions beforehand, please email  recruitment.matters@dentons.com. Enquiries only please – applications will not be accepted via email.

Please note that we will not accept unsolicited CVs sent to the business, nor will we accept any associated terms of business.