Digital Marketing Specialist

Dentons is designed to be different. Our firm leads the way in a rapidly changing legal marketplace. We challenge the status quo and deliver consistent results as well as uncompromising quality and value to our clients. Our global presence is renowned as a firm with over 21,000 individuals in more than 200 offices serving clients across 80+ countries.  

Dentons Canada is committed to its people and communities. We are consistently recognized as an employer of choice having received numerous awards including being selected as one of Canada’s Top 100 Employers (2025); Canada’s Top Employers for Young People (2024), and Canada’s Best Diversity Employers (2024).

This role is an opportunity for you to join the world’s largest law firm, a firm that offers opportunities to build your career while growing your skills and deepening your expertise.

OVERVIEW

Are you a digital marketer with a flair for crafting and delivering compelling email marketing campaigns and a keen eye for managing Client Relationship Management (CRM) data quality? Do you excel at maximizing client outreach and engagement through innovative digital strategies? If you thrive in a fast-paced environment and are able to leverage technology to drive business success, we have an exciting opportunity for you!

POSITION SUMMARY

Dentons is seeking a talented and motivated Digital Marketing Specialist to join our team. 

Digital Marketing plays an integral role at Dentons by providing multiple client touch points ranging from sharing thought leadership, event invitations, and other content. Our objective is to provide interested parties with relevant, useful, and timely information, to enhance existing relationships, generate leads and improve client outcomes.  

This role will focus on working closely with the Canadian team to drive digital and data initiatives to champion, promote, and encourage best practices in client outreaches, use of the CRM (InterAction), and ensure our clients are receiving insights critical to their business.

Key responsibilities include the delivery of client materials through our email delivery platform proactively managing data quality, engaging with users to promote best use of Interaction, support the region’s data strategy efforts, and to develop and manage data reporting to support business outcomes. This role will also support CRM activities.

KEY RESPONSIBILITIES 

• Optimize and distribute external email marketing campaigns including announcements, thought leadership and event invitation via the email marketing platform, Vuture and support related CRM activities.
• Format external marketing content within email marketing templates.
• Ensure distributions adhere to brand standards, marketing best practices and applicable regulations, including CASL (Canada Anti-Spam Legislation (CASL), and other global anti-spam laws where applicable. 
• Connect email marketing campaigns to the CRM platform and ensure data is being correctly written back to the CRM platform. 
• Update and maintain information in the CRM as it relates to marketing and business development campaigns.
• Work with the Firm’s lawyers, support staff and business services professionals to build marketing mailing send lists. 
• Maintain data integrity and quality within the CRM, when necessary, provide training and supporting users on best practices for CRM usage.
• Assist in out of office coverage in Canada and the US when necessary, including email marketing and CRM duties.
• Other duties as required to fully meet the needs of the role.

STRATEGIC ADVISORY AND DATA INSIGHTS

• Assist in the creation, analysis, and interpretation of reports as requested using InterAction and Vuture.
• Make recommendations for improvements to the department’s systems, business processes, and procedures and provide actionable insights to the Canadian team and global stakeholders.
• Make recommendations for improvements to the department’s systems, business processes and procedures and provide actionable insights to the Canadian team and global stakeholders.
• Manage the production and distribution of relevant departmental reports.
• Lead efforts to champion, promote and encourage the use of the firm's CRM system, InterAction, and its associated processes. 
• Collaborate with team members to leverage CRM for projects and tasks.
• Support running the firm's CRM business tool, InterAction, aligned to policies and procedures, including data protection. 
• Handle requests for assistance with InterAction and CRM in a timely and efficient manner.
• Assist where directed on Digital Marketing and wider Marketing team projects, initiatives, and programs. 
• Actively promote, develop, and implement approved best practices and monitor their effectiveness.

REQUIRED EXPERIENCE, SKILLS & ATTRIBUTES

Technical Experience and Skills 

• Sound knowledge of Vuture (or a similar email platform) and InterAction (or a similar CRM platform), including its various admin / user interfaces and associated modules, in a professional services setting 
• 3+ years’ experience; preference may be given to applicants with prior law firm or professional services experience
• Solid understanding of data management and the importance of data quality tasks
• Comfortable with databases, data manipulation and mining, including proactively managing and maintaining data quality within the CRM (InterAction)
• Familiar with analysis, analytical tools, researching and reporting
• Experience supporting a region’s data strategy efforts to enhance client outreach and engagement, including engaging with users to promote best practices in CRM usage
• Good working knowledge of applications such as MS Outlook and Word and Excel 

Personal Skills and Attributes  

• High level of analytical, logical thinking
• Strong problem identification and problem resolution skills
• Adept communicator, with ability to communicate with individuals at all levels of the Firm
• Highly organized and able to proactively manage schedules and tasks
• Methodical and thorough with a strong focus on attention to detail, accuracy, and an understanding for the need of documents and well-defined procedures
• Able to work effectively with others and independently
• Energetic, self-motivated and results-oriented
• Can show initiative and the ability to be proactive, while also being able to follow instructions and provide support to the team
• Able to exercise tact and diplomacy in an organizational setting
• Demonstrated commitment to privacy and ethical conduct
• Flexibility to work outside of regular business hours if required, to support Firm priorities
• Collaborative, engaging and friendly approach

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At Dentons we are committed to offering equitable and competitive pay, we achieve this by aligning internal salary ranges for specific roles to similar positions in the external market. In the normal course, our practice is to hire, transfer and promote employees within the entry part of our range, adjusting as needed based on the prior experience, skills and competencies required for the role along with any market differentials. 

Recognizing our exceptional talent means providing a comprehensive total rewards package beyond a competitive salary. We have curated our employee benefits portfolio to offer inclusive and comprehensive wellbeing and developmental programs for our people. With extended benefits and mental health plans, paid time off, savings plans, fitness subsidy, parental leave top up and more, our benefits are flexible, aligned to our core values and supports the various needs of our people. Additionally, our personal and professional development programs include people networks, mentorships, and leadership series programming to help people grow their career. 

Note: Availability of the benefits and perks may be subject to your location and employment type and may have certain eligibility requirements. Dentons reserves the right to alter these programs and offerings.

Equal Opportunity Statement

At Dentons Canada, inclusion, diversity, equity and accessibility (IDEA) are not just ancillary values, they are foundational to our business. We believe that IDEA is essential to the shared success of our team and our clients. Our forward-thinking and inclusive culture supports the professional development of all our people, enhances the leading services we offer to our clients, and informs our commitment to make a positive impact in the communities where we live and work. As a testament to our commitment to IDEA, we have been recognized as one of Canada’s Best Diversity Employer’s for 14 consecutive years (2011-2024), as well as one of Canada’s Top Employers for Young People (2024) for the seventh time.

Dentons Canada is an equal opportunity employer, and we welcome your application. All employment decisions, including hiring, will be made without regard to age, ancestry, citizenship, colour, creed, disability, ethnic origin, family status, gender identity, marital status, place of origin, race, sexual orientation, or any other characteristic protected by applicable human rights legislation.

We are committed to providing you with an inclusive, barrier-free, and accessible workplace to support your success. Should you require accommodation during the recruitment process, for example as a result of a disability, please contact us at careers.canada@dentons.com.