Manager, Client Development & Proposals


Toronto, ON, CA

Date:  Jul 21, 2021

Manager, Client Development & Proposals
Toronto Office


Dentons is the world's largest law firm, delivering quality and value to clients around the globe. Dentons is a leader on the Acritas Global Elite Brand Index, a BTI Client Service 30 Award winner and recognized by prominent business and legal publications for its innovations in client service, including founding Nextlaw Labs and the Nextlaw Global Referral Network. Dentons' polycentric approach and world-class talent challenge the status quo to advance client interests in the communities in which we live and work. www.dentons.com.



Reporting to the Senior Manager, Proposals, you will become part of a dynamic, innovative and creative team that directly impacts the Firm's new business development and market presence. You will be an integral part of a larger Profile and Client Development group focused on defining and articulating Dentons’ go-to-market strategy and aligning with global initiatives and best practice.


As a Proposal Manager, you will be responsible for the development and delivery of compelling pitch and proposal materials while championing proposal processes and procedures. You will guide teams through the full lifecycle of the proposal process from the +bid/no-bid process to the post-submission follow up with internal and external stakeholders. You bring value every step of the way through rigorous project management, exceptional writing skills, and strategic guidance on win themes and differentiators.



  • Manage all aspects of the proposal process from receipt of the RFP to delivery of the final product. This includes evaluating the opportunity, developing strategies, creating compelling content, ensuring quality assurance and timely submission, and post-proposal review and analysis.
  • Produce tailored win strategies, including unique sales propositions, evocative key messages, compelling and profitable pricing strategies and persuasive value propositions.
  • Assist in managing the pipeline of proposals in terms of efficient, appropriate resourcing and task distribution
  • Coach lawyers and professionals to fine tune structure and performance of finalist presentations.
  • Work closely with the business development, creative and finance departments to ensure the smooth delivery of commitments in our successful pitches/proposals.
  • Assist in driving and facilitating a formal debrief process (internal and external) to capture post-proposal analysis on major RFPs. The goal is to record lessons learned, potential improvements in process and offerings, and share useful data trends for use on future bids.
  • Champion firm-wide education and adoption on proposal policy and opportunity evaluation.
  • Provide guidance to the client development team, who may act as subject matter specialists on major RFPs, facilitating the process and simplifying cross-functional support and production.
  • Ensure all proposals and pitches, as well as additional collateral, are consistent with branding guidelines.
  • Other duties as assigned.



  • 5+ years of experience in leading and managing large, complex proposals.
  • Previous proposal writing/management experience is a must; experience working in professional services is preferred; experience at a law firm is an asset.
  • Excellent written and verbal communication skills with an ability to comfortably engage individuals at all levels of the firm.
  • Must be able to demonstrate creativity, organization and coaching skills in a high-pressure, deadline-driven environment.
  • Excellent proofreading skills and attention to detail are prerequisites.
  • Proven ability to develop and maintain positive working relationships.
  • Highly effective at prioritizing, multitasking and time management to meet multiple deadlines.
  • Ability to absorb and translate complex ideas and translate them into clear, defined messages to a specific target audience.
  • High level of business acumen, creative problem solving, critical thinking and analysis to identify and articulate key principles of value.
  • Demonstrated commitment to privacy and ethical conduct.






Equal Opportunity Statement

Inclusion and diversity (I&D) are fundamental to who we are at Dentons Canada and essential to the success and strength of our firm. Our forward-thinking, inclusive culture promotes and supports the professional development of our diverse talent, the leading services we offer to our clients, and positive social change. As a testament to our commitment to I&D, we are recognized as one of Canada’s Best Diversity Employer’s for 11 consecutive years (2011-2021) and one of Canada’s Top Employers for Young People (2021) for the fourth time.

Dentons Canada is an equal opportunity employer and we welcome your application. All employment decisions, including hiring, will be made without regard to age, ancestry, citizenship, colour, creed, disability, ethnic origin, family status, gender assigned at birth, gender identity, marital status, place of origin, race, sexual orientation or any other characteristic protected by applicable human rights legislation. 

To support and embrace your diverse skillsets, talents and experiences, we are committed to providing you with an inclusive, barrier-free and accessible workplace to support your success. Should you require accommodation during the recruitment process, for example as a result of a disability, please contact us at careers.canada@dentons.com.